Ingrid Chua-Go

The svelte and stylish woman behind thebaghagdiaries.com is a mother of two and former managing editor turned retailer and blogger—not surprising at all that she’s found a way to share her craft (and her life as a mom) through her words and her personal corner in cyberspace. Ingrid Go’s blog is a globally famous, happy mix of fashion and accounts of her trips abroad, a refreshing look at the world through the eyes of a chic, svelte, young mom who strikes a perfect balance between raising her family and raising awareness on the latest fashion finds.

How did you get into blogging, and what was your primary purpose when you launched it?

I began blogging in October 2005. I had just given birth to my second child months before and found myself bored—I used to be a managing editor for a weddings publication (for a good five to six years), and I loved to write, so I signed up for an account at Blogger to start an online diary. At the time I did, I was also thinking of rewarding myself after having given birth a second time—I was thinking of buying myself a new bag. But the dilemma was, I also wanted to buy our place a new couch. So I took to the blog to openly ask whoever was reading out there to help me decide which to get. Six years later, I still don’t have that couch. Eventually, word got around about my online diary—a mishmash of bag reviews, never-ending shopping wish lists for things—ah, priorities, priorities—my love for food and travel, and my constant self-deprecation. Here I am today, still writing. The original purpose was just to share my thoughts about the things I like, and to try to get opinions on those things. It had a very shallow purpose, really, but it was meant to be a positively entertaining one, for sure.

Photographs by Jepren Solis and Martin Favis

Makeup by Rose Salvador of Estee Lauder

Hair by Raymond Ko of Benefits Salon

Shot on location at Accessory Lab, Rockwell Powerplant Mall

To read the whole story, grab a copy of BC Magazine's October 2011. For more information, call 478-4172 or email info@bcmedia.ph.