Bieber, et al: From Onesies to OnePiece

Our favorite baby wardrobe staple is rocking the world with an adult version that even has the likes of Justin Bieber, Jude Law, Kate Moss, Katy Perry, Russell Brand, Perez Hilton, Paramore’s Hayley Williams, and Whitney Port all suited up. Meet the highly-coveted, cozy, stylish and original OnePiece. 
This new high-end, casual fashion trend has jumped across the pond and is now taking the U.S. by storm! Not since the UGG boot has a loungewear trend skyrocketed with such intensity.

Dubbed by the Los Angeles Times as “ALL THE RAGE,” OnePiece began when three hung-over Norwegians (Thomas Adams, Henrik Nøstrud and Knut Gresvig) had the idea to sew together a hooded sweatshirt and a pair of sweatpants, connecting the two with a giant zipper to create the ORIGINAL OnePiece. An instant success amongst Norwegians, OnePiece was introduced to the British market to a massive, indescribable frenzy - London’s Evening Standard broke the story as, “THE Winter Trend Of 2010,” The Guardian devoted a three-page cover feature on it, Sky News made it a rotating weekend feature and it became the most discussed ‘news item’ on The Daily Mail website.

With various patterns/colors to choose from (including the standard Nordic snowflake-style motif), made of high-quality, fleecy cotton with a zip that starts at the crotch and goes up to the top,OnePiece is rapidly becoming the new fashion and lifestyle statement. OnePiece is the perfect chill-out, recovery wear for lazy Sundays, it can also be worn outdoors for a quick shopping trip/running errands, as well as a suitable and comfy in-flight clothing option (airports have never looked so colorful), or it can just be the best answer to casual Friday’s at the office.

Get it at www.onepiece.com, two new stores in Sweden, a new outlet at Harrods in London, and will soon launch their U.S. flagship store in Los Angeles. In celebration of their move across the pond, OnePiece is now exclusively showcasing their line in a window display at L.A. fashion hotspot Kitson through March 28. Previous Kitson window displays have showcased celebrity clothing lines such as the Kardashian’s ‘Dash’ and Nicole Richie’s ‘House of Harlow.’ The all-in-one comes in a variety of styles and colors (from stars and stripes to two-tone).

Become a fan on Facebook: Facebook.com/onepiece